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About the Client

The Backpack Shop is a leading online retailer in the UK, specializing in a wide range of backpacks and travel accessories. Their mission is to offer high-quality products and a seamless shopping experience to their customers through their website,

Challenges Faced

When The Backpack Shop partnered with Instant Online Success in 2024, they aimed to enhance their online presence and drive more targeted traffic to their website. The primary challenges included improving click-through rates (CTR), increasing conversions, and optimizing their return on ad spend (ROAS) while maintaining a strict budget.

Actions Taken

Instant Online Success adopted a strategic approach to address The Backpack Shop’s challenges and optimize their Facebook and Google Shopping campaigns:

  1. Enhancing Ad Engagement: The PPC campaigns were restructured and refined to boost ad engagement. This involved improving ad creatives, targeting parameters, and ad placement to encourage more clicks and visits to the website.

  2. Optimising Conversion Rates: Conversion optimization strategies were implemented to ensure that the increased traffic resulted in more conversions. This included improving landing page quality and streamlining the conversion funnel for a better user experience.

  3. Budget Efficiency: The campaign budget was optimized to make the most effective use of available funds. By becoming more specific with search terms and improving targeting, The Backpack Shop ensured that their budget was allocated to the most valuable clicks.

The Impact

  • Impressive Conversion Growth: The Backpack Shop witnessed a significant increase in conversions, with the number rising from 40 to 140 per month. This represents a growth rate of 250%, indicating a highly successful PPC campaign.

  • Optimised Return on Ad Spend (ROAS): The ROAS improved significantly, achieving a remarkable 500%. This demonstrates the effectiveness of the campaign optimisations in generating cost-efficient conversions.

  • Substantial Conversion Value: The total conversion value increased substantially, reaching £49,000 from an ad spend of around £15,000, underscoring the campaigns’ ability to generate significant revenue.

  • Improved Engagement: The Backpack Shop’s CTR showed substantial improvement, increasing by 30%. This reflects the enhanced ad engagement and effectiveness in driving traffic to the website.

  • Efficient Budget Utilisation: Despite a slight decrease in impressions (-12%), this was considered a positive outcome as it indicates a more focused and efficient allocation of the budget, ensuring that it is used for the most relevant and valuable clicks.


Increase in Conversions
Click-through rate (CTR)
Increase in Traffic

Conclusion: Through their partnership with Instant Online Success, The Backpack Shop achieved impressive results with their Facebook and Google Shopping campaigns, leading to increased visibility, higher sales, and more efficient use of their advertising budget.

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