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About the Client

MobileShop is a leading retailer in the EU, specializing in mobile phones and accessories. They aim to provide their customers with the latest products and a seamless shopping experience through their online platform.

Challenges Faced

When MobileShop partnered with Instant Online Success, they aimed to boost their online presence and drive more targeted traffic to their website. The primary challenges included increasing conversions, optimizing their return on ad spend (ROAS), and maximizing the impact of their advertising budget.

Actions Taken

Instant Online Success adopted a strategic approach to address MobileShop’s challenges and optimize their Google Ads campaigns.

Enhancing Ad Engagement: The PPC campaigns were restructured and refined to boost ad engagement. This involved improving ad creatives, targeting parameters, and ad placement to encourage more clicks and visits to the website.

Optimising Conversion Rates: Conversion optimization strategies were implemented to ensure that the increased traffic resulted in more conversions. This included improving landing page quality and streamlining the conversion funnel for a better user experience.

Budget Efficiency: The campaign budget was optimized to make the most effective use of available funds. By becoming more specific with search terms and improving targeting, MobileShop ensured that its budget was allocated to the most valuable clicks.

Actions Taken

Impressive Conversion Growth: MobileShop witnessed a significant increase in conversions. Their Google Ads conversion value rose to £142,000 in 2024.

Optimised Return on Ad Spend (ROAS): The ROAS improved significantly, achieving a remarkable 473.3%. This demonstrates the effectiveness of the campaign optimisations in generating cost-efficient conversions.

Substantial Conversion Value: The total conversion value increased substantially from the investment of £30,000.00, underscoring the campaigns’ ability to generate significant revenue.

Improved Engagement: MobileShop’s CTR showed notable improvement, reflecting the enhanced ad engagement and effectiveness in driving traffic to the website.


Increase in Conversions
Return on Ad Spend (ROAS)
Increase in Traffic

Conclusion: Through its partnership with Instant Online Success, MobileShop achieved impressive results with its Google Ads campaigns. This led to increased visibility, higher sales, and more efficient use of their advertising budget.

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