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About the Client

Home Is Where The Heart Is is a UK based online shop, specialising in home and garden furniture, home accessories, lighting and artificial flowers and provides one of the largest collections of replica militaria in the United Kingdom. Their mission is to provide customers with beautiful, high-quality products to enhance their homes.

Challenges Faced

When Home Is Where The Heart Is partnered with Instant Online Success in 2024, they aimed to boost their online presence and attract more targeted traffic to their website. The primary challenges included the need to improve click-through rates (CTR), increase conversions, and optimize their return on ad spend (ROAS) while adhering to a strict budget.

Actions Taken

Instant Online Success adopted a strategic approach to tackle Home Is Where The Heart Is’s challenges and enhance their Google Ads campaigns:

Enhancing Ad Engagement: The Google Ads campaigns were restructured and refined to boost ad engagement. This involved improving ad creatives, targeting parameters, and ad placement to encourage more clicks and visits to the website.

Optimising Conversion Rates: Conversion optimisation strategies were implemented to ensure that the increased traffic resulted in more conversions. This included improving landing page quality and streamlining the conversion funnel for a better user experience.

Budget Efficiency: The campaign budget was optimized to make the most effective use of available funds. By becoming more specific with search terms and improving targeting, ensured that their budget was allocated to the most valuable clicks.

The Impact

Impressive Conversion Growth: witnessed a significant increase in conversions, with the number rising from 50 to 90. This represents a growth rate of 80%, indicating a highly successful Google Ads campaign.

Optimised Return on Ad Spend (ROAS): The ROAS improved significantly, achieving a remarkable 500%. This demonstrates the effectiveness of the campaign optimisations in generating cost-efficient conversions.

Substantial Conversion Value: The total conversion value increased substantially from £15,000 to £78,000, underscoring the campaigns’ ability to generate significant revenue.

Improved Engagement: Home Is Where The Heart Is’s CTR showed substantial improvement, increasing by 35%. This reflects the enhanced ad engagement and effectiveness in driving traffic to the website.

Efficient Budget Utilisation: Despite a slight decrease in impressions (-12%), this was considered a positive outcome as it indicates a more focused and efficient allocation of the budget, ensuring that it is used for the most relevant and valuable clicks.


Increase in Conversions
Click-through rate (CTR)
Increase in Traffic
Increase in Revenue

Conclusion: Through their partnership with Instant Online Success, Home Is Where The Heart Is achieved impressive results with their Google Ads campaigns, leading to increased visibility, higher sales, and more efficient use of their advertising budget.

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