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Design My Diamond is a London-based jeweller with both e-commerce and brick-and-mortar stores located throughout London. Their mission is to provide customers with exquisite jewellery options and a seamless shopping experience.

Challenges Faced

When Design My Diamond partnered with Instant Online Success in 2023, they sought to enhance their online presence and drive more targeted traffic to their website. The primary challenges included the need to improve click-through rates (CTR), increase conversions, and optimize their cost-per-conversion while maintaining a strict budget.

Actions Taken

Actions Taken: Instant Online Success undertook a strategic approach to address Design My Diamond’s challenges and enhance their PPC campaigns:

  1. Enhancing Ad Engagement: The PPC campaigns were restructured and refined to boost ad engagement. This involved improving ad creatives, targeting parameters, and ad placement to encourage more clicks and visits to the website.

  2. Optimizing Conversion Rates: Conversion optimization strategies were implemented to ensure that the increased traffic resulted in more conversions. This included improving landing page quality and streamlining the conversion funnel for a better user experience.

  3. Budget Efficiency: The campaign budget was optimized to make the most effective use of available funds. By becoming more specific with search terms and improving targeting, ensured that their budget was allocated to the most valuable clicks.

The Impact

  1. Impressive Conversion Growth: witnessed a remarkable increase in conversions, with the number rising from 16 to 28. This represents a growth rate of approximately 52.76%, indicating a highly successful PPC campaign.

  2. Optimized Cost Per Conversion: The cost per conversion improved significantly, dropping from £72.50 to £48.80. This demonstrates the effectiveness of the campaign optimizations in generating cost-efficient conversions.

  3. Substantial Conversion Value: The total conversion value increased substantially from £76,367.00 to £111,867.00, underscoring the campaigns’ ability to generate significant revenue.

  4. Improved Engagement: Design My Diamond’s  CTR showed substantial improvement, increasing by approximately 40.45%. This reflects the enhanced ad engagement and effectiveness in driving traffic to the website.

  5. Efficient Budget Utilization: Despite a slight decrease in impressions (-18.35%), this was considered a positive outcome as it indicates a more focused and efficient allocation of the budget, ensuring that it is used for the most relevant and valuable clicks.


Increase in Conversions
Increase in Revenue
Increase in Traffic

Conclusion: The partnership between Instant Online Success and Design My Diamond has yielded outstanding results in a relatively short time. By implementing targeted PPC strategies, optimizing conversions, and enhancing ad engagement, Design My Diamond has experienced substantial growth in conversions, conversion value, and cost-efficiency. The campaign’s ability to maintain positive results while operating within a strict budget is a testament to the effectiveness of the strategies employed. Design My Diamond is now better positioned to succeed in the competitive jewellery market, both online and in their London-based stores.

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